Like many people I know, I’m always trying to make sure I get the most value for the money I spend.
Over the past few months, my wife and I have been looking at every line item on family’s P&L and have looked for ways to save. This week, I tackled our insurance policies. We have great service with our current agent, but it never hurts to shop around and see what else is available.
I set up a meeting with a new agency with the hopes of getting a quote – just trying to see if I can save money and not compromise on the coverage we have.
I showed up at the new agency at the appointed time and was completely disappointed with my experience with them. To start with, the agent had no clue what I was doing there and seemed surprised to see me – so much for making an appointment. To make matters worst, the agent never even engaged me in conversation. It made me feel like I was disturbing his Friday afternoon.
Here’s the thing, I was not looking to make a new friend, but I sure would have liked to feel welcomed and like my being there was important to him – regardless of the outcome.
In the end, this ended up being a not-so-memorable transaction. Even if they could have matched or beat the price of my current policies, I can honestly say that I would have taken my business elsewhere.
Everyday, you and I engage in countless transactions. Our opportunity lies in making even the simplest and seemingly unimportant transaction a meaningful.
It’s not necessarily who you know, but who you’ve yet to meet that often becomes the most consequential in shaping what you do next, offering ideas and a perspective that’s different from your own. And even if it’s just hello, short of a conversation, acknowledging someone can make their day—little things can make a big difference.
You never know … that simple interaction could lead to a major opportunity for you!