I work in the world of fundraising and, like most places, we track and measure everything we do. Every meeting, call, request is carefully tracked and measured against the overall goal. Keeping track of this information is critical to the success of any fundraising organization.
As I prepare to close the book on the current fiscal year, it’s been important to go back to the various metrics my organization uses to see how I’ve done compared to the goals set out for me and what kind of progress I’ve had compared to last year.
I can report that it’s been a very productive and successful fiscal year for me. While I’m feeling really good about my so-called “numbers”, it occurred to me that something in the way I’m going about my business wasn’t right.
You Get What You Measure
Let me say this – metrics and benchmarks are critically important to the success of any organization. If you don’t track, measure, evaluate what you do against the ultimate goal(s) you have, you’ll be doomed for failure. That being said, it’s important to remember that “you get what you measure.”
In my world, building meaningful relationships is the key to success and, building a meaningful relationship with someone is not something you check off on a list of things to do.
Relationships take time. Trust takes time.
A few months ago, I realized that I was focussing more on the “numbers” than on the important activities related to building meaningful relationships with the prospects I was interacting with. For that reason, a course correction was needed. To my surprise, focussing on the relationships I was trying to build had absolutely nothing but a positive impact on my “numbers.”
In my opinion, the same is true for every other business that’s not involved in building widgets. If you have customers, clients and/or constituents, I encourage you to forget about the metrics and focus on building meaningful relationships with them. This will take time, but when all is said and done, your “numbers” are going to look better that you planned!
It’s never too late for a course correction.
The question is, do you need one? Or is the status quo serving you well? Just thought I’d ask …
Be well and make it a great day!